Volatility of Social Media

Hey, welcome to The Strategy Archive.

People often forget the problems with Social Media Sites.

Right now, Google is only sending traffic to huge domain authority sites with tons of backlinks so everyone thinks Social Media is the solution but its stupid to base your entire strategy on Social Media without backups.

For starters, Social Media accounts can disappear on a whim.

You can get banned for a very cheap price. There are marketplaces out there that can ban someone's account within days.

But there are other things that you should consider if you only have 1 Social Media account with no backup.

Rule 1

Always funnel your followers towards other channels whether it be a newsletter or Telegram/Discord community.

This way you can get up and running with your new account with days or weeks.

Rule 2

Avoid getting too controversial.

You can get controversial to get eyeballs but it reduces your future earning potential unless you can spin a positive PR to your story.

Andrew Tate is a prime example who went too controversial to make money. Now, posting Tate videos on TikTok get you no views or get you shadowbanned.

That's because no advertiser wants to associate themselves besides Tate's content.

Branding works via association. It connects something familiar with something new.

So if you associate yourself with negativity for a long time, people will assume you are negative.

There's a reason Apple doesn't allow villains to use their iPhone in movies.

Sounds stupid I know but that's how people associate things. And even algorithms do the same as algorithms are based on "how would a human find this valuable?" query.

For example, Iman Gadzhi keeps talking about rich billionaires in all his videos so you associate him with them.

And the same goes for Algorithms. Keep replying to bigger accounts so the algorithm is trained to associate your content with high-profile accounts.

Rule 3

Don't go on a link spamming spree on Social Media.

This is a good lesson as a creator as well as a reply guy.

If you keep linking to your content under people's replies, you will get blocked or muted. I'm speaking from experience.